intellectual property Protecting your new idea from being “stolen". First off, if you want to grow your idea and eventually earn money with it, sooner or later, you will have to put it in front of potential customers. Does this mean that you should not protect your idea or brand? Absolutely not!
new idea Product/Market Fit is a tough nut Is your new product fitting your target market? Does your product make people desperately want to buy it? Why wouldn’t it? After all, you have put so much thought and effort into your new product. The reality is this is all not so simple after all.
